6 Lessons from #HalleluyahChallenge.

Nigerian Gospel Music act, Nathaniel Bassey, is the first Nigerian to successfully combine religion and social media through the harsh tags #HalleluyahChallenge and #Olowogbogboro. Both harshtags has received over 10,000 post between daily and has birthed a new song with the same name featuring Wale Adenuga.

This one hour online praise and worship session has once again proved that Nigerians are very religious people that are not joking with their social media, no wonder they’ve remained African undisputed social media Kings and Queens.

The Onise Iyanu and Book of life crooner said that the inspiration was from God and plans to continue making musics that will inspire his generation after this challenge. This movement, has garnered amazing testimonies that has not only helped to increase followership from a humble 4,000 to over 55,000 on instagram and over 60,000 on facebook live.

As encomiums keeps pouring in, it has also attracted criticism from many who thinks, this is another expressions of Nigerians lazy approach to the challenges we experience as a nation, but despite these opinions, the movement continues to thrive. The impact of Nigerian’s A list preachers like Pastor Tony Rapu of This Present House, and entertainers e.g. Don Jazzy, Tiwa Savage, Chioma Akpotha, Weird Mc, Funke Akindele etc has helped to boast participation everyday.

So what are the take home from #HalleluyahChallenge?

1.     Nigeria is not a religious Nation, Nigerians are Religious People leaning on a thin religious thread.

2.     Do not underestimate the power of influence especially those in the entertainment industry.

3.     Nigerians remain undisputed Kings and Queen of Africa’s social media kingdom.

4.     Nigerians are willing and ready to give to religious or charitable course anytime anyday.

5.     Nigerians will support you if your projects align with their needs.

6.     The Nigerian online market is ripe and fruitful, any firm not exploiting it, is a learner because this market is full with young and upwardly mobile Nigerians, who are expressing themselves digitally.

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But can we have a #WarriChallenge, maybe a #NigerianChallenge? Not necessarily a prayer or praise marathon, but something to spark a new spirit of love and sense of responsibility in the city of Warri or Nigeria.

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