What if we can collectively
speak up or be proactive like we did for Efe in Big Brother Nigeria 2017 edition? Nigeria is
filled with so many wonderful opportunities, that only few smart people see and
maximize. The just concluded Big Brother Nigeria, exposed us to so many
possibilities if we can but only come together.
I had initially had issue
with the show being hosted in South Africa when it was tagged Big Brother Nigeria,
It was okay if it’s Big Brother Africa, but why take a Nigerian thing to South
Africa? But then it occurred to me, that the organizer of the show is not just a brand
in Nigeria, but a widely accepted brand in Africa and they are also a business
entity, which means profit before anything else, and I think they also expressed
that by not spending part of their profit in buying air tickets and hotel bills for the evicted housemates to come be in the finale in South Africa, but hosted them to watch from a central location in
Nigeria.There’s a business lesson to learn from this action from the show organizer and I think we all should start looking and evaluating just about anything from a business perspective.
“We The People” is the fourth
estate of the realm and we are the biggest and supposed to be the strongest,
but we are yet to come to a place where we start using our voice collectively for
change. The week before the shows finale, 11 million people voted and on the finale
week 26 million people voted, that’s a record breaker according to show’s host
Ebuka.
This statistics exposed us
all to great opportunity to change loads of things in Nigeria if we can
collectively identify major challenges in our society and tackle it, like
Pastor Tobore Adakaraza of Salt City church rightly said in his tweets we can
use the idea behind this voting pattern to change and build things in Nigeria,
it’s a unique source of crowd funding that we can utilize to bring effective
and lasting change.
People gathered in public
spaces e.g. at Estate roundabout, Urhobo college etc in Warri to campaign for
Efe, shirts where sold, banners strung up, we can also use this pattern for other
positive projects in Warri and around Nigeria, e.g. to support project
#CleanWarri send CleanWarri to 21081, vote cost fifty naira, trust me, you will
be supporting a worthy cause and indirectly be paying the salaries of
the street cleaners or sweepers that will be cleaning Warri.
We are so glad the Big Brother
Nigeria show 2017, has helped drag the right attention to Warri through its
Winner, but this is the right time for us to focus momentum on projects and
activities that will amplify the uniqueness of Warri and at the moment one
of such projects is #CleanWarri. Please check it out to know more about the
project and volunteer.
On Saturday, 22nd
of April, the CleanWarri team will be campaigning for a CleanWarri by holding
placards and sharing handbills at strategic locations around the city. We hope that you join us and
let’s keep our city clean.
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