Everyday
Winifred of Derfini uses her magic wands (combs and brushes) to perform magic. New
Warri sat down with her, and it’s quite interesting the things we discovered,
meet the City Beautician.
Looking back, I have come to
appreciate the unspoken influence my family, my Mum especially has on me. For
example, I met my Mum doing hair from childhood and I just grew into it and
became exceptional at it. Who would have thought, what was once for fun, has
now become a business. For makeup, I’ve always been artistic by nature and that
got me into makeup coupled with the fact that I love beautifying people.
There's this joy and satisfaction I get when I can transform a woman's look by
either applying makeup on her or giving her a hairdo. The crave for that joy
brought me here.
Why the name;
"Derfini"?
After thinking so hard for a
business name, I read an article in a magazine where a lady had come up with
her own business name by spelling her name backwards so I decided to try that
with mine and that was how I got DERFINI. Its Winifred spelt backwards with d exception
of letter W.
How long have you been
around, work experience?
I will not be honest to
myself to put a time stamp on it, because I’ve been making hair from childhood
out of love, and also as per-time business during my university days, until Derfini
was officially launched a year and four months ago.
Who are your
inspirations?
I get a lot of inspiration
from leading experts and professionals in the beauty world, and also from
colleagues in the business and even friends and family.
Tell us a bit about
yourself?
My Name is Winifred Oke Etetafia, friends call me Winnie. The first
among three in my family. A botanist from Delta state university, Abraka. I am
the lead beautician at Derfini, and I love music.
Which is your best
hair/makeup job so far?
Time they say maybe a great
healer, but we’ve all come to confirm that it’s a lousy beautician. At Derfini
it’s our statement of promise that how young you look is our business, and to
achieve that, we’ve kept improving on every and any job. It just keeps getting
better and better with each job.
What do you want to
achieve with Derfini?
Derfini will become a reputable
global brand, but first our target is ceasing the entire local market, become
the household name in the city and then spread out to having outlets nationwide
and abroad.
We are much more than a
beauty parlour, we are like a beauty institution pursuing growth relentlessly
by continually improving performance, products and business effectively in the
beauty world.
What sets Derfini
apart from all the others?
Our greatest strength has
been the uniqueness in our service delivery. This has provided the right
atmosphere for our clients to enjoy every minute of their time with us.
We’ve leverage on our
youthfulness and growing technology to always be the first on new trends as we
engage in consistent training and retraining not just on the job, but on basic
moral values, ethics and business strategy.
What is the best part
of your job?
The excitement, joy and
satisfaction I see from my clients and the kind words potential customers who
has been referred to us by previously satisfied customers is gratifying. Many
times they make me feel like a magician; I have to remind myself that I am not,
but a beautician.
When did you make your
first hair or make up and what lead to it?
For my first hair, I really can’t
remember because I’ve been making hair from childhood, But my first professional job was in 2009
when a course mate of mine back in school was getting married. I was awarded
the contract to beautify her.
How do you handle
dissatisfied client?
I rarely
have dissatisfied clients but when I do, honesty is the key to working it out.
If someone doesn't like what I've done, I ask them to tell me what didn't work or
they don’t like and we work it out together. I also always welcome my clients
to come back at the end of the day if they're not happy with the style or have
any challenges.
I do my best to get feedback
from dissatisfied clients in order to be able to know how best to work with
them in providing the services they desire, while I also make suggestions of
what I think works best for them.
Where do you see
yourself in the next ten years?
In the next ten years, I am
certain that Derfini will be a well known brand across Nigeria and transforming
the looks and lives of every woman who walks through our doors, giving
exceptional services and enriching their lives in various ways.
Derfini
will be a leading voice in the beauty industry and pioneering beauty fairs in
major cities across the country.
We hope to
diversify into a comprehensive or one stop beauty learning centres, where we will
not only teach but create platforms to empower young people with interest in
the beauty industry in the Warri.
And privately,
a fantastic wife to an amazing husband, and a mother of three lovely children.
Where can we find you?
Derfini is located at No 146
Jakpa road near white House junction opposite small market, Effurun, Delta
state. Our Instagram handle is @derfinibeauty. And you can reach us on
phone-08066593638
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