Sunday, 10 July 2016

Warri Weekly, Vol. 12 : Buhari and the Warri Suya and Bole’ Seller.


Photo Credit: Timi Pudie (Instagram : timipudie)
With the disappearance of oil firms in the city, it is clear that Warri needs an adjustment. No doubt, Warri vibrates both raw and potent entrepreneurial energy, yet the city reeks of mediocrity because a good percentage of the city’s entrepreneur has lazy mindset.

We cannot keep waiting on the government to solve the challenges in the city and it’s obvious that President Muhammadu Buhari is no Knight in shining armor that can rescue the city from both the economic and security challenges that beleaguer the Nation and our city.

So are we going to wait for another four years, for a new leader? The answer is NO. POTUS (President of the United States) himself cannot work any magic, he will need the collaborative efforts of every good intentioned citizen.


Can we do something about our current predicament? Yes, We can, by rethinking, re-strategizing and re-planning how we carry out our entrepreneurial activities.  This is the rationale behind New Warri Buhari series.

Let’s start with the Buhari and the Warri Suya and Bole seller.
I will like to start this piece with a story by Jack Canfield and Mark V. Hansen from their book “Chicken soup for the soul”

A friend of ours was walking down a deserted Mexican beach at sunset. As he walked along, he began to see another man in the distance. As he grew nearer, he noticed that the local native kept leaning down, picking something up and throwing it out into the water. Time and again he kept hurling things out into the ocean.
As our friend approached even closer, he noticed that the man was picking up starfish that had been washed up on the beach and, one at a time, he was throwing them back into the water.
Our friend was puzzled. He approached the man and said, "Good evening, friend. I was wondering what you are doing."
"I'm throwing these starfish back into the ocean. You see, it's low tide right now and all of these starfish have been washed up onto the shore. If I don't throw them back into the sea, they'll die up here from lack of oxygen."
"I understand," my friend replied, "but there must be thousands of starfish on this beach. You can't possibly get to all of them. There are simply too many. And don't you realize this is probably happening on hundreds of beaches all up and down this coast. Can't you see that you can't possibly make a difference?"     
The local native smiled, bent down and picked up yet another starfish, and as he threw it back into the sea, he replied, "Made a difference to that one!"

Photo Credit: Timi Pudie (Instagram : timipudie)
Nothing is insignificant, not even your Mum and Pop shop, if there’s a Kobo going in and out, you are contributing to the Nation's GDP. Just like their friend to the native, you may be Wondering “Wetin concern me and Suya or Bole?" There are hundreds of Suya sellers in city, the security and economic challenge is not unique to Warri alone, what difference can i make, Selling Suya or Bole?

Newsflash, You can make a huge difference. Suya is not a northern business, who said a graduate cannot sell Suya or Bole? Who said only Hausa man can sell Suya or only uneducated women can sell Bole? The Meat market in Nigeria is a multi billion Naira market, like wise road side food selling. This is a fine season to cease a good market share with proper planning.

The ban on street hawking by Gov. Ambode of Lagos state, brought to my revelation the staggering figures accrued from informal business in Nigeria. According to Dr, Yemi Kale, Statistician General of the Federation and CEO Nigeria National Bureau of Statistic, Trading as a whole of which hawking and roadside business are part of accounts for 54.67% of informal sector activities and 57%  of trade GDP. It accounts for 42% of GDP in Nigeria and employs about 70% of the workforce.

Gone and dead are those days where B.sc or Escravos reigns supreme in Warri. Entrepreneurs are the new capitalist and starting informally or whatever, is you doing something to better not just only yourself, but your city and the economy.

Here’s New Warri Tips on becoming a better Suya or Bole Seller.

Photo Credit : Bayo O. Personal Photographer PMB
1.  Get the required training.
To become an expert Suya or Bole roaster, will cost little or no financial and time resources. It takes only your determination and passion.

2.  Get a Strategic Location
Location is a major key to success in most businesses. Get a good location that is safe, secure and busy.

3.  Sell any time
Suya is not just a night meal nor is Bole designed to be eaten only in the afternoon. You can sell or eat Suya and Bole anytime of the day. Yes I know what you are thinking in your mind, “But the Bole or Suya go coal na” hey, Microwave is no longer a luxury for the rich.

4.  Proper Packaging
One obvious reality among our Suya or Bole seller is their poor packaging of the products.
Is it a crime if you have ready packs of Bole or Suya in take away packs ready for customers in a hurry and make extra bucks from packing and emergencies?
Suya’s or Bole can be packed in can and properly displayed for “drive in buyers” or those in a hurry. You can do better than suya or bole wrapped in newspapers, and oil dripping out of the black poly bag. We can do better.

5.   Add a global mindset to your trade
Suya or bole can be sold anytime and anywhere, customers can have bole in their fridge and microwave any time they wish.
What stops you from having a fast food centre for only Bole, Suya and fresh yoghurt? Nothing is impossible.
This may seem like a fantasy idea, or nobody has need for it. Well you may never know until you try.

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